Privacy Policy

BLEND — PRIVACY POLICY Last updated: April 2, 2026

OVERVIEW

BLEND ("we," "us," "our") operates this store and website at blend.net.in. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our store, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this carefully. By using and accessing our Services, you acknowledge that you have read and understood this Privacy Policy.

PERSONAL INFORMATION WE COLLECT

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect the following depending on how you interact with us:

Contact details including your name, billing address, shipping address, phone number, and email address.

Financial information including payment card details, transaction information, form of payment, and payment confirmation. Note: we do not store full card details — payments are processed securely through Shopify and our payment partners.

Account information including your username, password, security questions, and preferences.

Transaction information including items you view, add to cart, purchase, return, exchange, or cancel, and your order history.

Communications with us including any messages you send via email or our contact form.

Device information including your IP address, browser type, device identifiers, and network connection details.

Usage information including how and when you interact with or navigate our website.

HOW WE COLLECT YOUR INFORMATION

We collect personal information from the following sources:

Directly from you when you create an account, make a purchase, contact us, or otherwise provide us with your information.

Automatically through our website using cookies and similar technologies when you visit or browse our store.

From our service providers including Shopify and payment processors, who collect or process your information on our behalf.

From third parties such as our business and marketing partners.

About Cookies: Cookies are small data files placed on your device, often including an anonymous unique identifier. These may remain on your device for up to 180 days unless deleted manually. You can learn more about cookies and how to disable them at allaboutcookies.org. We also use log files and web beacons that track actions on our site, collecting data such as IP address, browser type, referring pages, and timestamps.

HOW WE USE YOUR INFORMATION

We use your personal information to:

Fulfill your orders — process payments, arrange shipping, handle returns and exchanges, and send order confirmations and notifications.

Manage your account — create and maintain your account, remember your preferences, and provide a personalised shopping experience.

Communicate with you — respond to your queries, provide customer support, and send service-related updates about your orders.

Marketing and promotions — send you marketing communications by email if you have opted in. You may opt out at any time using the unsubscribe link in any email we send. Opting out will not affect transactional emails about your orders.

Security and fraud prevention — authenticate accounts, detect and investigate fraudulent or unauthorised activity, and protect the security of our platform.

Legal compliance — comply with applicable Indian laws including the Digital Personal Data Protection Act 2023, the Consumer Protection Act 2019, and applicable GST regulations, and respond to valid legal requests from authorities.

HOW WE SHARE YOUR INFORMATION

We may share your personal information with third parties only in the following circumstances:

With Shopify — our e-commerce platform, which hosts our store and processes payments. You can review Shopify's privacy practices at shopify.com/legal/privacy.

With service providers — courier partners (Xpressbees, Bluedart, DTDC, Ekart), print-on-demand fulfillment partners, and analytics providers who perform services on our behalf.

With marketing partners — such as Google Analytics and Meta, to understand site usage and deliver relevant advertising. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout and manage your ad preferences on Meta at facebook.com/settings/?tab=ads.

For legal reasons — to comply with applicable law, respond to lawful requests from government or law enforcement authorities, or enforce our terms and policies.

In a business transaction — in the event of a merger, acquisition, or similar transaction, your information may be transferred as part of that transaction.

We do not sell your personal information to third parties.

INTERNATIONAL DATA TRANSFERS

Our store is hosted by Shopify Inc., based in Canada. Information you submit may be stored or processed on servers located outside India. By using our store, you consent to this transfer. Shopify maintains appropriate safeguards for cross-border data transfers. To learn more, visit shopify.com/legal/privacy.

YOUR RIGHTS UNDER INDIAN LAW

Under the Digital Personal Data Protection (DPDP) Act 2023, you have the following rights with respect to your personal information:

Right to Access — you may request access to the personal information we hold about you.

Right to Correction — you may request that we correct any inaccurate or incomplete personal information we hold about you.

Right to Erasure — you may request that we delete your personal information, subject to our legal obligations to retain certain records.

Right to Grievance Redressal — if you have a complaint about how we handle your personal information, you may contact us using the details below. We will respond within a reasonable timeframe. If you remain unsatisfied, you may approach the Data Protection Board of India once it is constituted under the DPDP Act.

Right to Withdraw Consent — where we process your information based on consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing before the withdrawal.

To exercise any of these rights, please contact us at care@blend.net.in. We may need to verify your identity before processing your request.

CHILDREN'S DATA

Our store is not intended for use by children under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at care@blend.net.in and we will delete it promptly.

SECURITY

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure. We recommend you do not use unsecured channels to share sensitive information with us. You are responsible for keeping your account credentials confidential.

DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, maintain your account, comply with our legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will delete or anonymise it.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. We will post the updated policy on this page and update the "Last updated" date at the top. Continued use of our store after changes are posted constitutes your acceptance of the revised policy.

CONTACT

For any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

BLEND Email: care@blend.net.in Address: Mantri Webcity, Parcel-2, F Tower, Bengaluru, Karnataka — 560077